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The Challenge

How it works

Four Week Challenge Plan


The 2022 10X Challenge is due to run from 28th February to 25th March. Over four weeks students will use a £10 pledge to get their student business ideas off the ground.

The 4 weeks of the Challenge are outlined below:

1 - Here´s £10!

Teams research and decide on a product or service to invest their £10 in.

2 - Getting started

Teams need to source materials or products, prepare sales pitches, and plan selling events.

3 - Keep it going

Students get their product or service ready and promote their selling events.

4 - Payback and keep the profits

At end of the Challenge students decide how to spend or donate their profit after repaying £10 pledge plus £1 legacy contribution to support the 10X bank.

Weekly Competitions


At the end of week 1 and 2 students will have the opportunity to enter competitions.

1 - Logo Design

We look for logos which create impact and communicates the product or service to customers.

2 - Sales Pitch

Imagine you only have 60 seconds to sell your product or service, what would you say?

Entering a Competition


When the Challenge begins competitions will be open for submissions, entries can be uploaded when they are ready.

Full details of file formats, upload instructions and judging criteria will be available online in resources for the Challenge.



National Competition


The National 10X Challenge Competition runs at the end of the four-week programme.

There are five different awards:

  1. Most Profitable Business Idea
  2. Best Team
  3. Most Inspiring Person, within a team or individual budding entrepreneur
  4. 10X for Good
  5. Best in Sustainability


The judges will look for evidence of innovation, creativity and problem solving within all the awards alongside stories of teamwork and personal development.


Find out more about 10X in our 2021 brochure.


2021 brochure



Looking for something that you and your young people can do before the Challenge starts?

Why not check out our 10X DIY and lesson plan resources. These resources provide an easy way for young people to take their first step into enterprise and financial education and prepare them for the 10X Challenge launching in February 28th 2022.